“Your brand is what people say about you when you're not in the room.”
Jeff Bozos, founder of Amazon
Brand design involves studying a client’s target audience to understand their needs, wants and desires. Armed with the right level of research and insight, the next priority is to analyse the competition and benchmark what works and what doesn’t.
Then the process of conceptualising begins. Trying out ideas, developing treatments, testing theories. This leads to an initial client presentation. Assuming there is an affinity between creative concepts and the client’s aspiration, the detailed process of brand-building comes next.
For a fledgling start-up business, this can result in a simple business card and holding page. For a well-financed, ambitious venture, it can involve a complex series of tasks pulling together many different elements.
Whatever the requirements, we can tailor our approach to suit.